Press, Film & Photo

Press & Media

ETIQUETTE IN THE DUST: BE LEKKER

There aren’t many rules in Tankwa Town (and everyone’s agreed it should stay that way) but when it comes to photography and film, etiquette is all about common sense and respect: ask first.

This golden rule about consent is a very big deal in a space where people are expressing themselves in ways that they wouldn’t necessarily want shown in public or published – and it applies to everyone at the event who’s interested in shooting film, taking photos or reporting on the event. 

PRIVACY

So, whether you’re a happy snapper with a point ‘n shoot, a professional photographer or taking shots for a media title, you need to be respectful of people’s right to privacy. Even if they’re naked as the day they were born, the onus is on you as the photographer to request permission if the image you intend to record would in any way infringe on another person’s rights.

One important thing to bear in mind about AfrikaBurn is that it’s not a public event – it’s held on private land, with access limited to those who have tickets. This means that unless you have express written permission to publish people on photos or film, you can’t.

It’s thus against the spirit of AfrikaBurn to publish your fellow participants in any media without their knowledge – and this is especially relevant when the person you plan on photographing is naked or semi-naked. In the same sense that you wouldn’t want your photo taken and published without your knowledge, so taking photos of people that are naked without their permission is unacceptable. This includes images that could make their way onto social media sites, or be featured in the mainstream press.

Obviously if you’re taking shots of inanimate objects, art or landscapes then these considerations change – but in those instances, if you’re shooting an artwork or other creation, it’s good practice to attribute those where possible. If you don’t know the name of an artwork or mutant vehicle, or theme camp, check your WTF Guide for the detail – or just ask someone. The team at our Arteria (located right next door to our Media Centre) are at your disposal: you can always ask them for the ID on artworks and artists – and they have event guides available for you to use for the same purpose.

CONSIDER YOUR FOCUS

Though there are lots of festivities at AfrikaBurn, in essence it’s an arts event that attracts people from all walks of life who are involved in myriad projects that come to life in the desert.

So, in your pursuit of your story, consider your focus. Are you planning to hone in on artworks, personal stories and the creative process? That’s the kind of storyline and content that does justice to the hard work and creativity that’s on show in Tankwa Town.

If you’re applying for accreditation, know this: proposals that keep the essence of the event in focus are favoured above any other, as the art, mutant vehicles, costume and décor created and gifted by the thousands of participants is where the real story lies.

If it’s a party you’re looking to showcase, perhaps consider other events – there’s a lot more to AfrikaBurn than sound systems and dancefloors.

 

COMMERCIALS / MUSIC VIDEOS / PROMOTIONAL FOOTAGE?

If you’re aiming to shoot a music video, promotional clip or get footage at AfrikaBurn that’s aimed at marketing a product, please be aware that accreditation is not provided for projects of that nature. Why? Because – in line with our principle of decommodification – our community doesn’t seek to profit off each other or use our culture as a backdrop for commercial enterprise. This includes using AfrikaBurn, or the artworks and people who make the event what it is, as props.

 

INSTAGRAM? FACEBOOK?

So here’s the deal: as mentioned, personal use of photos, whether kept for private use or shared on social media, is fine – though the usual rules of play of consent and consideration still apply. However, with the rise of Instagram and Facebook, new aspects to the use of photos taken at AfrikaBurn are worth considering.

For example: can you take photos of people at AfrikaBurn, and use them to promote products such as clothing, costume wear or accessories, by @ and # tagging them on social media platforms? The short answer: no. Just like a camping gear or clothing brand, or commercial film shoot, would never be permitted to come to the event and make use of the art, people and creative contributions as a backdrop or set for their shoot, so the same applies to influencer shoots – or shots shared after the event that seek to draw attention to the products featured in the image or video footage. There may be many other events where this form of promotional use of images is absolutely fine – but AfrikaBurn is not like other events: it’s an explicitly decommodified space. In other words, nothing in Tankwa Town is available to be used as a photogenic background for any commercial entity, brand, service or product. If & when this does happen, our Comms team has to step in and kindly ask for the content to be taken down.

 

PRODUCT ENDORSEMENT?

You’ve got a great car / tent / camera / soft drink or other product, and the company that makes it is footing the bill for a great little jaunt in an exotic location – and you think our event would make the perfect backdrop? Sorry – that kind of project or production isn’t permitted at our event, as it’s a completely brand-free space which cannot be used for commercial shoots of any kind.

 

DRONE FOOTAGE?

Civil aviation regulations that apply to drones & UAV’s have rapidly changed over the last 3 years, with the result that any drone-mounted camera footage is now strictly controlled, especially over areas such as active airspace and over people and populated areas (both of which our city features).

Only drone pilots that are fully certified and permitted in line with CAA regulations are able to apply to shoot airborne footage in or near Tankwa Town. Recreational drones are not permitted, under any circumstances.

If you have any plans to capture stills or film from a drone, you would need to follow the same registration process as all other registered operators of flying and aerial craft. For more info, please see our Aircraft / Drones page. 

 

REGISTRATION & ACCREDITATION

Accreditation applications for our 2019 event will open in November 2018 on this page.

To obtain accreditation, you’d need to submit a detailed proposal of what you plan to cover, film or shoot at our event, as part of your application.

For more info on Media & Photography guidelines, read our download the Rules & Etiquette doc.

PLEASE NOTE: Accreditation for AfrikaBurn does not entitle the recipient to any benefits (including tickets), and the right to refuse accreditation applications is reserved.

Need to contact our team regarding film, photography, blogging or media? Email [email protected]

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